gigeez

Gigeez was born from childhood memories.

Its creator, Stéphanie Bourland, grew up between the United States, France and Italy. Precisely, by the shores of Lake Maggiore in a small village called Cannobio.

Gigeez feeds on the nostalgia of a childhood lulled by those summer nights, by the lake,  and its harmonious chop. Muffled by the confused hubbub of lively evenings. Scents of oriental perfumes mixed with the hairspray of cardboard brushings, colorful Turkish cigarettes with Italian soundtracks... Slim Aarons was not that far away.

After a few years spent at LVMH, in Paris, then in New York and London, Stéphanie discovered Qatar where her projects took her as far as India and Vietnam. There she found the colors of her childhood in the fabrics —the sarees reminding her of the look of those long, very colorful dresses she adored on her mother and aunts. The waltz of the colors of the sarees and the grace of the Indian women moved her.

The gift of a Japanese friend, a dress with simple and very fluid shapes, gives her the idea to apply it to the sarees. After much research and trials, in a more intuitive than mastered momentum, Gigeez was born.

origin of the word - Gigeez

Gigeez is above all: musical. It echoes Dalida’s song “Gigi l’amoroso” and the American childish ex- pression “Gee Whizz”, synonymous with total surprise, equivalent to the French “Ohlala!”

The promise of an adventure...

handmade

It is the craftsmanship she discovered during her travels that inspired Stéphanie to launch herself into Gigeez' design.

In our global industrial era, emphasizing this anachronistic manufacturing process is a form of strong belief and resistance.

Each piece is unique. The sarees are gleaned during travels, then sewn by hand in Qatar by local artisans.